Augmented reality marketing is a relatively new form of marketing, based on Augmented Reality. But what exactly is Augmented Reality and what is the difference with Virtual Reality? And above all: how can you use Augmented Reality Marketing for your company? We are happy to tell you more about this.
Augmented Reality (AR) means enhanced reality. Augmented Reality is a digital image – often a 3D animation – that is superimposed on reality as an extra layer. This can be via the screen of your smartphone, but also by projecting images on the lenses of AR glasses. You can still see the surroundings, but extra information is added.
Augmented Reality can be used for various purposes. One of the first and best-known forms of Augmented Reality is the imaging of extra lines during broadcasts of football matches to indicate whether a player is offside or not. Another well-known example of the use of Augmented Reality is the Snapchat app, in which various filters can be chosen to add effects to faces. The game Pokemon Go, where players can observe and catch (via their smartphone) Pokemons that seem to be walking around in the real world, is also a form of Augmented Reality. Other well-known apps that use Augmented Reality is Google Translate, with which you can see the translation on your screen when you take a photo of text, or the Ikea app, that lets you virtually place furniture in your living room by means of Augmented Reality to see how they fit into the interior.
What is the difference between Augmented Reality (AR) and Virtual Reality (VR)? With VR, the user is completely cut off from reality and he or she is presented with a different, digital reality. With Augmented Reality, you continue to see the real world, but digital objects are added to it.
Augmented Reality can therefore be used for more than just entertainment. In recent years, it has also proven to be a strong marketing tool. Augmented Reality Marketing offers all kinds of interesting possibilities to reach your target group, for a number of reasons:
Want to know more about Augmented Reality Marketing? Please contact us now, we are happy to think along with you about the possibilities of AR for your company.